21+ years of in-house marketing and design leadership, and 14+ years of event management experience

I’m a hands-on designer with 21+ years’ experience creating award-winning designs in-house for industry leading multi-brand companies, within highly competitive markets. I am proficient in high-impact creative with proven results in leading corporate marketing and sales campaigns that have exceeded revenue and profit.

As a multifaceted leader, I have 14+ years building and managing national trade events, corporate meetings and large-scale projects utilizing cross-functional teams. I maintain extensive vendor partnerships and leverage sponsorships to increase brand engagement and drive revenue while reducing capital investment.

I have strong leadership qualities combined with unparalleled creative and innovative abilities with proven ability to make judicious, timely decisions within budget. I strive for honesty, integrity and proficiency while striking the perfect mix of creativity and business strategy to shape companies and industries.

Dec 2022 – Present

Director of Marketing and Ecommerce
Abernathy Company

Responsible for the development and execution of Abernathy Company, and subsidiary brands, short term and long term marketing strategies. Plan and execute inbound and outbound marketing initiatives to increase, nurture, and convert organic leads to qualified and loyal customers. Work closely with owners and managers to provide vision and clarity to design team ensuring proper creative solutions meet and exceed companies objectives. Accountable for digital and social media content development and engagement. Manage agency partnerships and external vendors to ensure the best value of services provided.

Nov 2019 – Dec 2022

President and Owner
Creative Lane

Analyze industry trends and compiled market research data to launch a premier destination for high-end home products and fixtures combined with unparalleled product knowledge.  Developed a consumer home showroom and semi-custom shop offering the latest trends in cabinets, hardware, lighting and fixtures paired with professional custom picture framing and local made artisan home accents.  Leveraged my in-depth product knowledge combined with my design resources to promote creativity, design and innovation in the homes of the surrounding communities.  Cross-marketed the business to design and manufacture commercial and corporate exhibits.  Generated photo-realistic renderings for B2E and B2B customers as an instrumental resource to illustrate complex designs and bring their vision to life.

Feb 2014 – Nov 2019

Marketing Communications & Events Director
Dimora Brands

Collaborate closely with internal stakeholders to create key marketing initiatives and support multiple brands. Create and launch new product roll-out packages while increasing the brand image shifting focus of products to a higher-end market. Worked hand-in-hand with in-house creative team to comprehensively evaluate and increase effectiveness on all marketing strategies for print, multimedia and video production. Responsible for the planning, execution and budgeting of all corporate events for maximum exposure to increase ROI and lead generation. Conceptualize exhibit displays in 3-D for enhanced booth training, installation and marketing campaigns. Streamline exhibit storage and logistics to increase efficiency and reduce capital investment. Evaluate and improve all marketing systems and processes to streamline marketing and sales effectiveness.

June 2004 – May 2013

Creative Services & Events Director
Skeeter Boats (A Yamaha Motor Corporation)

Responsible for the planning and execution of trade shows, conferences, meetings and outdoor events from conceptual phase to completion. Accountable for organizational leadership, budget preparation, on-site coordination, and management of cross-functional teams. Create integrated planning timelines for exhibit design, pre-event logistics, installation, transportation, service allocation, security and dismantle. Additional tasks included manage the creation and implementation of brand strategies to meet the corporate objectives. Responsible for the creative output and marketing approach to all creative assignments. Coordinate freelance designers, consultants and vendors to meet all project requirements. Manage all operational, strategic, financial, quote/bid, planning, trafficking and administrative functions.

July 2002 – June 2004

Art Director & Webmaster
Newcomer Morris and Young Ad Agency

Designed and implemented advertising campaigns in trade media. Provide vision and clarity to creative team members to ensure proper creative solutions for individual business needs and strategies. Webmaster for Total-e-Service, a division of Newcomer, Morris and Young. Job descriptions include: web page design and management, print design, CD/DVD design/authoring and video production creative supervision. 

Jan 1999 – July 2002

Art Director
DLC Graphics

Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Collaborate with clients to design and produce marketing and promotional materials including logos, newsletters, promotional materials and sales collateral.  Manage agency partnerships and external vendors to ensure the best value of services, creative deliverables and innovation. 

May 1998 – Jan 1999

CAD Designer/Graphic Designer
Frigidaire Home Products

Design custom 3-D prototypes for the New Products Division of Poulan/Weedeater.  Relate between designers, printers and prototype producers to provide working prototype displays.  Worked in conjunction with Marketing Department to effectively design and produce product labels, package designs, and manuals for new product concepts.